The Autumn/Winter 2010 Collection from Ravishing Mad is influenced by the 1960’s mod teens and the expression “clean livin under difficult circumstances” (Peter Meaden, The Who’s manager). It’s an illusion or a sense of forward motion while having roots in the past, a simpler time. The collection is an exploration of clean cuts and lines and attention to details. A sharply tailored shirt with a yoke to thread the suspenders through, is combined with slim fitted jeans, a leopard bomber jacket, or a unisex bolero with thumb holes. It all embraces an androgynous look that is an obsession with the past, circumscribed to futurist aesthetics. Ravishing Mad has since the beginning been focusing on well fitted denim like the High Rise jean. It has a wave shaped waistband that emphasizes the body's curves and gives an illusion of lengthening the legs, which is further kept by the long back pockets.
To see the AW-10 collection lookbook, please go to: www.ravishingmad.se and click on collections.
AW-10 photos by André de Loisted
For more info:
Sales contact: Anna Österlund anna@ravishingmad.se tel +46706064626
Press contact: Truls Bråhammar truls@ravishingmad.se tel +46702655371
The jeans, thumb hole cardigan and big pocket trousers are available at Plezuro.
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