Plezuro

The store Plezuro in Stockholm is selling Ravishing Mad like hell. We started our businesses almost at the same time back in 2007 and the owner Johanna has ordered from every single collection. As you know we've done fun collaborations like the time when the band Street Fighting Man played at the Ravishing Mad night at Plezuro earlier this Spring. We also made some postcards together and we always help each other out in any way we can. I love that store, it's the perfect place to find brands like Odeur and Smiley Vintage and lots of other stuff that is hard to get a hold of.

She just did a very fun collaboration with Pierre Ropero: cut-out postcards of the Crown Princess Victoria who is just about to get married. They will be handed out for free...Read the press release in Swedish about what more she's up to.

Check out her new homepage and webshop! She ships worldwide and if you write the words NEWSHOP, you'll get 10% off and free shipping until the 24'th of June!

Scratch it, burn it, lick it, need it

This collection is all about going back to the core of my work, and become more true to myself. I used to do darker stuff before, but have recently felt that I lost parts of that, not listening enough to myself. It feels like a huge relieve and like I can finally breathe again. My work now evolves around the embracing the darkness that I have within and not putting on a happy face. I believe in letting those emotions out, even if some might be frightening, instead of suppressing them.

I want to take you to that secret place and show you how special it is. Those words that I wrote explains it so well and became almost like a manifesto. I've almost only been inspired by music and have been listening non stop to the Pornography album by The Cure, and Crime and Punishment by No Privacy. I know, Pornography has the reputation to being on of the most depressing album ever, but to me it's the quite opposite.




I really want you to know that this is not about being depressed or sad, it's about embracing all feelings and thoughts and refuse to pretend. It's about living in true moods and seeing the strength in that.


...soon there will be a collection filled with this beautiful darkness. It's just reality.

Don't hide

I'll show you the darkness
Don't crawl and hide in dreams
Edges soiled
Don't hide in dreams of flesh and blood
Let it disintegrate

Scratch it, burn it, lick it, need it

Delta in Tokyo

I just delivered some garments like these jeans to the store Delta in Tokyo. So now Ravishing Mad can be found in the coolest capital in the world next to brands like Opening Ceremony, Won Hundred and T by Alexander Wang...that's appealing.

The interiour of the store is quite something...