Friday, October 29, 2010

Ravishing Mad Autumn/Winter 2010 Collection

The Autumn/Winter 2010 Collection from Ravishing Mad is influenced by the 1960’s mod teens and the expression “clean livin under difficult circumstances” (Peter Meaden, The Who’s manager). It’s an illusion or a sense of forward motion while having roots in the past, a simpler time. The collection is an exploration of clean cuts and lines and attention to details. A sharply tailored shirt with a yoke to thread the suspenders through, is combined with slim fitted jeans, a leopard bomber jacket, or a unisex bolero with thumb holes. It all embraces an androgynous look that is an obsession with the past, circumscribed to futurist aesthetics. Ravishing Mad has since the beginning been focusing on well fitted denim like the High Rise jean. It has a wave shaped waistband that emphasizes the body's curves and gives an illusion of lengthening the legs, which is further kept by the long back pockets.

To see the AW-10 collection lookbook, please go to: and click on collections.
AW-10 photos by André de Loisted

For more info:
Sales contact: Anna Österlund tel +46706064626
Press contact: Truls Bråhammar tel +46702655371

The jeans, thumb hole cardigan and big pocket trousers are available at Plezuro.

Saturday, October 23, 2010

Ravishing Mad jeans at Henrik Vibskov boutique

I guess you could say Henrik Vibskov was the first to discover the Ravishing Mad jeans. Back in 2008 during my first season I one day got into my bright red high rise jeans and walked into his store in Copenhagen. I asked if he wanted to stock them and within seconds I got a pen in my hand and was asked to write down their order. Since then they've had them in black, grey, red and blue both in the Copenhagen store and Oslo store. I feel proud to be part of his fantastic concept, and I tell you: If you ever come to any of those cities, do not miss stopping by. His world is a pretty damn cool place. Last week I sent the Oslo store another batch of the blue High Rise Jeans and Marv Drop Crotch Jeans. Hope you like them!

Thursday, October 14, 2010

Wednesday, October 13, 2010

COCOONS - new Ravishing Mad video

And here it is...finally. The short film about cutting a friend's hair late at night in basement.
Music by INvbaei (tune called Lmvuz2z, free download at illphabetik)
Photo by André de Loisted
Production, edit and text by Anna Österlund, Ravishing Mad
Read more about the film here

Tuesday, October 12, 2010

Ravishing Mad in London

I'm in London until Thursday this week to show the ss-11 collection to some stores. Don't hesitate give me a call or text if you want me to come by! +46706064626

xo A

Monday, October 11, 2010

Anna-(K/Carin) Jonsson

It’s time for me to continue telling you about my playmates. I started this spring and told you about Truls, Mårten, André, Kat and Hanna, and now I want you to know all about Anna-(K/Carin). It’s a bit confusing, her name that is. I once asked her about what she wanted me to call her and she had on clear answer. She sometimes uses the double name and sometimes not, and if you’d ask her or her parents about the spelling, they disagree. So let’s call her A-K/C cause it looks cool.
A-K/C is an incredibly good friend of mine and we can sit closely for hours, telling each other about very cool/strange things we saw or heard of that no one else understands. We share an obsession for steam punk, military uniforms and of course old broken things, we are soulmates.

I had been wanting to cut her hair for two years, and she had nightmares about accidentally falling asleep in my sofa and waking up with no hair. But this summer she finally was ready and asked me to do something cool. I photographed her (above) just to remember that day. There was no time to waste, but no time to find, she was fully booked and about to leave town just two days later. I felt I had to move quickly in order to not loose magic of the moment. However, neither of us had any other plans than sleeping the following night, so we came to the conclusion that a little get-together was a way better thing to do.
She came over to my place at a very late hour and I specified my plans. -Let’s film the whole thing and do it in the secret chamber I just found in the basement! Now, it might sound like I tricked her into this, but you should know that her mind works in mysterious ways too. She had brought some very blunt old fashioned razor knifes for our session, and immediately suggested we started out by trapping ourselves in fabric cocoons in the dirty old basement chamber.

In my studio we found some black elastic fabric that we sewed together into two cocoons. We lined up her razor knifes and some of my tailor scissors on the dusty floor and A-K/C placed a vicious old wind meter on top of an old radiator. The room was a perfectly claustrofobic old bomb shelter closed with a heavy iron door that had a proper lever that you had to turn to open. The chamber was never cleaned and was filled with forgotten things. It had a beautiful ragged old table in the corner, overloaded with brown glass bottles, spider web, cables and rusty tins.

By that time it was in the middle of the night, and André came over with his camera. A-K/C and I got naked in our cocoons and they were closed from the outside. We snaked around on the floor for at least half an hour, trying to get out, feeling like straightjacket prisoners. It was hard to breath with all the dust and dirt that was whisked into the air, and the line between excitement and panic was rather fine.

After some time had passed, I managed to make a hole in my cocoon and ripped it open. Getting out of it was such a relief. I then used the barber razor blade to cut A-K/C out of her imprisonment and started to cut off the long hairlocks covering her frightened face. I tell you, that was a dull piece of equipment! I had to saw to get through her curls, so I switched into the heavy tailors scissors my father once bought me in Rome. It had a beautiful sound and soon the sides of A-K/C’s head were groomed into a grey 6 mm cut. I saved a long lock in the front and one in the back, and in the end it all looked like a wicked dystopian mohawk of a Venezian courtesan.

Friday, October 1, 2010

Ravishing Mad featuring Charlie Campari

Here is the latest of our vids! It's all of the 1100 photos Caleb shot of me and Mårten. The soundtrack is by Charlie Campari aka Mårten, RM wouldn't be the same without him.


We're in Paris showing at (capsule) and although the first day was slow, we got some orders. Believe it or not, but the unisex ass-door jumpsuit is a success! We already sold some and it works like a magnet to anyone passing by. My fav jean in the whole world, the big pocket one is going really well too. I'm delighted! We have it in many different colours and some guys have asked for a similar style for men. Who could say no to that? It's yours in a few.