Thursday, January 28, 2010

Going on a train

It's snowing like crazy and I'm on the train to Stockholm, listening to Echoes by the Rapture. Well not on repeat, but this particular moment I am. I really shouldn't pretend that the repeat function has no meaning to me, because I do tend to OD on certain bands every now and then, and it is occasionally pretty damn hard to find meaning in anything else. Robert Smith, my darling Bob, has been with me for quite a few years now and a much newer find that I just love is The XX. Wicked!
Sooo, I'm going for a quicky to Stockholm and it's all about fabrics, this affair of mine. And what did I leave behind, if not an absolutely fabulously messy working space. I just felt I had to share that with you on this late evening. Oh, and I borrowed a baby for the occasion!

Wednesday, January 27, 2010

Can't wait for the new deliveries!

We are now about to deliver the Spring/Summer 2010 collection to some stores and have started to shoot some pictures for our webshop. I know I have been talking about the webshop forever, so you probably don't believe in me anymore....I hope to win you back. To download the S/S-10 catalog, click on this link:

We have also produced some amazing tees and tank tops in organic cotton and the quality is just to die for, if I say so myself, hehe. The cotton is organically grown in the Canete Valley in southern Peru and is dyed black and knitted in Sweden.
We have used s/z yarn, which means that every other yarn thread is twisted in the opposite direction and that compensates those horrible twisted side seams you sometimes get after washing a cheap single jersey garment. If you look closely at the fabric, you'll see that the loops look like szszsz, instead of ssssss.
The garments are then sewn in Portugal and they did a fantastic job!!! The styles I made are the Messed up tank top and the penguin sleeved unisex tee (with tucked up sleeves). I also made the cut and sewn black/white striped tee, and the off white stripes are made by organically grown cotton from Gujarat in Northern India. It has the perfect off white shade, not too much and not too little!

Friday, January 15, 2010

Where did your love go?

Hey Niue, you'd better keep up the pace! You're behind Tonga and Seychelles this month...

You know I love you :-)

Wednesday, January 13, 2010

It's just words

I do realize that I'm excessively using the word gorgeous. I started out with wicked, but since one of my friends kept reminding me about my addiction (yes, you know who you are!) I eventually replaced it. Unfortunately the word gorgeous lacks the wickedness of wicked...I actually borrowed gorgeous from my Polish factory contact. I never heard her say it, but it sounded so awesome inside my head, on her fabulous polish accent, every time she wrote it in her e-mails.

So what to do? I need a new word that is more me. Should I go ghetto and say "off the chain"? Think not...
Ravishing would be pretty cliche, so that is out of the question.

Now I'm collecting the ugliest words I can come up with. I'm thinking, which are the words that I despise, or even better, wouldn't sound credible saying? Uber is really bad, just as dope, fly, tight, and the shit. Mega is pretty good too, especially since it's so retro...

Monday, January 11, 2010

Who's tired?

gettin' ready for lunch. (Sorry M, you looked so cute I couldn't resist posting it!)

Oh, and that's me in the corner holding the flash, and that flash could flash, I tell you that for nothing!

André you horny mofo!

Some shooting

Last weekend Truls and I got together with my friend and photographer André De Loisted to shoot the next catalog for A/W-10. We started out early outside Malmö with the models Ida Annie Kyllerman, Christina Wenngren and Mårten Charlie Stener Damgaard. I've been beyond tired since, and have turned my hours completely upside down. So here I am at half past 2 in the morning treating you with some behind the set pics. And in my battle against the statistics, I'm not going to publish them all at once. Oh no, you'll have to come back!!!Charlie and the suspenders. Sounds like a band name.

Little Anna had to climb up a chair to reach that gorgeous red ruffle.

Truls And The Grey Cards.

It was insanely cold this January morning. I don't know why they did it.

Oh, what is this my northern eye sees? (That sounded a bit strange...just trying to use an old Swedish expression that is since long forgotten.) What an intriguing coincidence: Both André, Truls and I are wearing Ravishing Mad jeans. Soon I guess there won't be a person I know that doesn't have them, hahaha!

But don't forget now, this is not it. Get your gorgeous arse back here soon again!