Press gig in Stockholm April 15, 2010
Thursday next week, I've arranged for probably the finest press evening within living memory together with the tiny boutique Plezuro in Stockholm. The proper cool band Street Fighting Man will perform and I'm gonna show you the three first videos from the Ravishing Mad paraphrase project. And never the less: there will be wicked clothes for wicked prices and treat-beer, could it be any better?
Read press release in Swedish here
However, since there's no room to swing a cat, there is a guest list. The band will take up probably 1/3 or the space, so write to me to get an invitation. The night will be streamed on the Ravishing Mad homepage though, so in one way or another you can all be part of this!
Street Fighting Man
It is early 2008 and one of Sweden's most hyped band at the moment, Street Fighting Man, has just released its first EP/single "Raise it". The highly acclaimed video by Daniel Kellerman was running hot on both ZTV and MTV and Street Fighting Man is drawing crowded houses when they during the Summer the same year enter the studio to begin the recordings of their debut album.
2010. One and a half year, two producers, a pilgrimage and countless fights later is it finally here. S.F.M:s debut album. The record no one dared to hope for.
The album (name tba..) is released June 11'th 2010, with single releases both before and after - again with videos in collaboration with Daniel Kellerman. The 29'th of April is S.F.M. opening for The Sounds at Debaser Medis in Stockholm.
The new denim brand Ravishing Mad has since the launch two years ago already been celebrated around the world by magazines such as Code Magazine, Collezioni and Sportswear International. The rock 'n' roll women, men and unisex collections have been described as "a reinvention of denim" (Collezioni Sport and Street) and consist of a unique combination of draped garments and new cuts.
The Malmö based brand was discovered already in the very beginning by Henrik Vibskov, who is selling the jeans in his shops in Oslo and Copenhagen. Ravishing Mad can be found in stores in Europe and North America and is shown at the fashion weeks of Berlin, Paris and New York. In Sweden, Plezuro is one of the very few places where the collections can be bought.
Ravishing Mad's video/photo project consists of a series of ten paraphrases of known photographs. Each film, á 3 minutes, shows the story behind the making of the photo and is made in collaboration with musicians, photographers and artists. During the evening, the three first videos will be shown.
The tiny store Plezuro at Rörstrandsgatan is one of the most talked-about independent shops in Stockholm right now, and is cutting edge when it comes to mixing fashion, music, books, art and lifestyle. New brands such as Odeur, Ravishing Mad, Smiley Vintage and Edith & Ella, that are hard to get a hand on in Sweden, are well represented along side with unestablished artists covering the walls. Plezuro has been described as "like a sweet raisin in the cake" (daysinsweden.com) and "a little grain of gold that you gladly return to once you've found it" (whatsupsthlm.se).
The store owner, Johanna Westin, has since the start almost three years ago frequently arranged art exhibitions, music gigs and competitions, such as Plezuro Illustration Challange, and special guest performances by Anna Järvinen among others. Stylists and press are welcome to borrow items from the store for photo shoots and other occations.