Whenever stylists needs to borrow clothes for photoshoots or to dress up celebrities they usually visit showrooms to borrow designer clothes from all over the world. These showrooms are usually financed by the designers themselves with a monthly fee for the space the collections occupies and the showroom staff is supposed to help you speak for the brand and make sure it gets into as many magazines as possible. I have worked with showrooms in many different cities over the years but after I took over the lending out business myself things have really started to move, so I must say I'm pretty happy about the decision of not being represented anymore.
Nowadays the stylists contacts me in person and gives me the details about the photoshoot or event they have going on and I can Fedex whatever they need the same day. They choose from online catalogues and have it delivered the next day to their doorstep and return it when they're done. The only disadvantage is that they won't stumble upon my collection when going through their favourite showrooms, but hey I let them stumble upon me on the internet instead! There are so many stylists that check things online nowadays and the quality of the press clips I get from this is way higher than the incredibly boring "copy the celeb outfit" in the weekly gossip mags I used to get a lot of.
Berlin stylist Valerie Oster found me on the web earlier this Autumn and she borrows Ravishing Mad every now and then. She has the perfect relaxed yet cocky and androgynous Berlin style that I love so much and I was thrilled to see this Look At Me feature of her in Fashiondaily TV showing her favourite outfit right now. The vest with the long pockets are actually the upper part of the Ravishing Mad assdoor jumpsuit from SS-11!
Nowadays the stylists contacts me in person and gives me the details about the photoshoot or event they have going on and I can Fedex whatever they need the same day. They choose from online catalogues and have it delivered the next day to their doorstep and return it when they're done. The only disadvantage is that they won't stumble upon my collection when going through their favourite showrooms, but hey I let them stumble upon me on the internet instead! There are so many stylists that check things online nowadays and the quality of the press clips I get from this is way higher than the incredibly boring "copy the celeb outfit" in the weekly gossip mags I used to get a lot of.
Berlin stylist Valerie Oster found me on the web earlier this Autumn and she borrows Ravishing Mad every now and then. She has the perfect relaxed yet cocky and androgynous Berlin style that I love so much and I was thrilled to see this Look At Me feature of her in Fashiondaily TV showing her favourite outfit right now. The vest with the long pockets are actually the upper part of the Ravishing Mad assdoor jumpsuit from SS-11!
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