Talking with Anna Österlund

As you know I sometimes run workshops at universities, colleges and at various companies in creative methods and lecture about fashion and identity from a sociological point of view, both in Sweden and abroad. This interview was filmed in November last year when a bunch of girls from Friskusprojektet came over to my place to hear my thoughts on fashion, film and creativity. It's a local democracy thing going on here in Malmö that any woman between 15 and 25 can take part in for free. They meet every second week to either discuss film, make their own films, or visit someone that works with it. Their goal is to strengthen women and give them tools to develop confidence in themselves and make for changes in society  no matter of their origin or social group. We had tea in my sofa and I got so inspired by all of their questions and ideas and here is a five minute clip from our session together. It's in Swedish though...

It was filmed and edited by Helena Alvesalo who also run the communication bureau Omnia Minima. I met her a week after and she had been so inspired by our talk that she had printed the words "pants" on her pants, "shirt" on her shirts and so on. I loved that idea!!!

The background music is by the excellent musician Anna Jadéus who you most definately should check out, the stuff with her singing on that you find on her Myspace or on Spotify is great, and actually quite different and more of a singer/songwriter style than what you here in the clip.