Ravishing mad has a passion for contrasts and each of our creations is a tribute to individual style. Ravishing is imperative, fun is important, sweet is not. If you are going to be different, be so different that it matters. The name Ravishing Mad is an allusion to our concept: playful contrasts between the surreal world of fairytales and the harsh reality. A reaction to the slick and straying away from the strict. Escape the reality for a moment, live the life of an antihero or a dreamer. Our collections offer women‘s, men’s and unisex styles, both in ready-to-wear and more extreme versions.
With references made to the worlds of rock, punk, comics and other contemporary cultural phenomena, the garments are intelligently designed, aimed at drawing attention to specific parts of the body. High jeans with curved waistline, for example, apparently lengthen legs, an illusion further kept by long back pockets. Swedish founder and designer Anna Österlund lives and works in Malmö and graduated with a BA in fashion design at the Swedish School of Textiles in Borås in 2006. In 2005 she was rewarded with the KappAhl Design Award during the Stockholm Fashion Week.