Sunday, March 21, 2010

Top notch and right on target, bitch!

It’s about time I gave you an update on Paris fashion week. That was a while ago, but I didn’t really know what to write about when I came back. Now I know, it really doesn’t have to be that complicated. I finally have the chance to use some of those words I’ve collected for some time. It was the shit, mega, uber, and gorgeously wick-ED! Things are starting to happen for me…I think. Oh, and I filmed everywhere I went, hehe (not always appreciated, I’m such a pain when I get a hold of a camera). I’ll post a video next week or so, Mårten, aka my music guru, promised to pimp it for me as soon as he gets back from India.

Ravishing Mad
showed at Rendez Vous Espace Cardin together with Vibe Johansson, Wackerhaus, H. Fredriksson and Study under International Playground. I didn’t really need to be there, IP took care of everything for me, but I thought it’d be a good idea to meet the press and the buyers to get some feedback. We spent the whole days at the fair, the evenings visiting exhibitions and the nights at parties, slept about 3-4 hours every night, OD’ed on coffee and accordingly I got a very high fever the last 24 hours. It was hectic and wonderful. And it changed my whole perception on where I’m going. Wow, I need to go for it…immediately!

The collection is still pretty small and I’ve consciously kept it that way. I had to make sure production would work out and that I’d be able to handle the factory minimums. Also the orders were so small that I had to choose a few styles to produce and I therefore didn’t offer more than 20 styles in each collection.

I started my business in a different way than my peers. Most designers I know didn’t contact factories when they first started out, they sewed by themselves or let local producers and seamstresses help them out. I did the quite opposite and contacted factories all over Europe already from the beginning and made sure to go trough all production mistakes immediately. I aimed to start a brand that would be prepared to grow quickly the day orders would start dropping in. And yes box, am I glad now for having solved that bomb already???!!! It’s starting to pay off. So many buyers have asked me what my production limits are, or if I can handle bigger orders! Man, that’s the least of my problems. Just bring it on, I am so prepared.

Ok, next level. I’m doubling the collection for S/S-11. And the denim: finally approved! I do think my jeans styles are pretty top notch, can I say that? They fit my arse at least, but then again it would be pretty sad if I couldn’t at least make a jean that fit myself well, wouldn’t it? Bla bla bla, never mind my babbling. I hereby announce Ravishing Mad a denim based brand. I looooooooooove to work in that good old fabric and thank you Sirs and Madams, for welcoming me!

Lots of kisses and hugs from a happy Anna


  1. Hurray! Doubling the collection = more sizes available, right? :)

  2. = double amount of styles, baby! But it must mean more sizes available too, otherwise I think I'll have reason to wrinkle my forehead.